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Vaal Farmer's Market Art Section - Runway Pageant

Welcome to the Vaal Farmers Market Runway Pageant application process! We are seeking talented or upcoming models to feature on our forthcoming Mr and Miss VFM. For only R150, you will secure your spot and receive 2 extra tickets— that’s 3 tickets in total, just for signing up!


What you need to know:


Come as you are! Models can walk solo, collaborate with a local brand, or bring their own heritage-inspired looks.


Each model will showcase 3 outfits, and one must be heritage-themed to celebrate our cultural roots.


To be considered for the Runway, applicants must upload or send a short video sharing what Vaal Farmers Market means to them. This helps us get to know your personality, creativity and what makes you stand out. Let your passion and individuality shine!


Our runway will run for a full 1-hour showcase during the market. At the end of the show, we will crown Mr & Miss VFM!

Our crowned Mr and Miss VFM will walk away with exciting rewards, including a year-long exclusive pass to all VFM events (VIP access included), special prizes from our sponsors and brand-new VFM merch with a professional photoshoot to match!


Our judging panel will be scoring each model based on their runway skills, personality, outfit presentation (3 outfits - one has to be heritage-themed), and how they introduce themselves. It's all about confidence, creativity, and presence on and off the ramp.


Join us in celebrating fashion, heritage, and bold self-expression. Applications are open—own the runway and be part of something unforgettable.


If your application is unsuccessful, your application fee will be refunded. Please ensure that all information provided in your application is accurate and up-to-date.

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